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About Us

Great ideas that sell

The HCL philosophy is refreshingly simple, as most highly effective marketing is. We believe great insights come from understanding customers and we are obsessive in our quest to find distinctive propositions.

We treat clients’ businesses as if they were our business and become an extension to their team – that’s one of the reasons we develop long term partnerships with so many of our clients. It also means we get under the skin of how our client’s customers think and behave. That knowledge is vital to delivering great ideas that really sell.

We believe that any brand, including our own, has to be built on values that people live and breathe, day in day out.

Our values


Results define success, so we measure our success by clients’ results.
We will bend over backwards to ensure that our clients achieve their objectives – and that’s because we are part of
their team.


To say that we are obsessive about our clients’ businesses, challenges and customers is not just hyperbole – its all part of approach to solving problems. We are of course also obsessive about the quality and results of our work.


Ideas are the lifeblood of our business – great ideas are campaignable and make great strategies come to life. But every idea needs to be based on a strategic insight, to inform, persuade and prompt
a response.

Through experience comes insight

We work across the full range of marketing disciplines to help our clients to achieve their goals – from digital marketing to direct mail, from PR to design, and pretty much anything in between (including market research, social media, events, video, and even mystery shopping).

Our senior team brings a depth of experience and strategic thinking usually found in bigger agencies, but with none of the big agency baggage. We have all held roles in the commercial and not-for-profit sectors, so we understand the bigger commercial picture and see wider opportunities.

We are a well established team which has gained a wealth of experience across a wide range of B2B and B2C sectors including fashion, telecomms, energy, manufacturing, regeneration. But we have also developed unrivalled expertise and insights in some key sectors.


No marketing agency in the UK has a better understanding of the ‘later life’ consumer than HCL.
For 20 years we have been achieving outstanding results, working with innovative brands to position and sell their services.
We have expertise in strategic marketing planning as well as project management and campaign implementation.


Leading brands trust HCL to achieve stand-out in highly competitive trade and consumer markets.
We’ve helped establish market leading brand positions, launch new products and services and deliver exceptional sales performance. Our experience includes markets as diverse as adhesives, sealants, roofing and flooring products as well as work-wear and safety equipment.


Helping clients punch above their weight is a challenge we relish, no more so than in our work to attract visitors to destinations and persuade businesses to invest in cities.
Our results-focussed approach is built upon our experience in this sector and informed by our strategic knowledge of both the UK visitor market and the European inward investment market.