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HCL supercharges its creative and digital offering with three key appointments

In a move that continues to strengthen its digital offering, HCL is delighted to announce the appointment of the first three key team members in its expansion plans.  Rich Urwin has joined as Creative Director to head up the agency’s concept creation and design services. Also joining are Luke Brookes as Digital Designer, and Joe…
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Tesla Dog Mode

A small step for man but a giant leap for man’s best friend

With the clocks about to change and Spring on its way, Tesla have come up with a way to keep our pets safe in the warmer weather (hopefully us Brits will get some!). They have recently announced their launch of ‘Dog Mode’ in their Models S, X and 3. Rumour has it that Elon Musk…
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The Best of Valentine’s Day 2019

With the day of celebrating love fast approaching we’ve picked out some of the best and the erm… unusual ways of saying ‘I love you’ this Valentine’s Day. HeinzIf tomato ketchup doesn’t say I love you on Valen-Heinz day, then I don’t know what does. Heinz have launched a limited-edition caviar ketchup to celebrate their…
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The 10 Year Challenge: The Marriage of Customer Centricity & Technology

The last 10 years has seen a rapid advancement in technology, for both brands and consumers. But it’s key that brands don’t spend so much of their time focused on technology that they forget why they’re there – the customer. Brands need to remain focused on the fact that customers are, and always will be,…
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8 simple steps for successful campaign planning

Failing to plan, is planning to fail. Follow these simple steps to plan your next marketing campaign. 1. Set a goal Campaigns should be linked to your overall marketing and business objectives. What do you want to achieve? Be specific. Make the goal attainable. 2. Set a budget Again, be realistic here – we’d all…
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MyCleverGroup makes its first acquisition

One of Staffordshire’s longest established marketing companies is reborn after being acquired by MyCleverGroup An exciting new era begins for one of Staffordshire’s longest running and most experienced marketing communications companies. HCL Marketing (Harrison Carloss Ltd.) which first opened its doors in the 1970s, has been acquired by MyCleverGroup, located in the vibrant heart of…
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Needle in the haystack: lead generation for retirement homes

How do you identify and find new retirement property customers? In our experience this is the vexed question most likely to keep sales and marketing people in this sector awake at night. For retirement living operators we have seen two types of approach to this, the rifle shot and the fishing net. Finding the Sweet…
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Last Minute PowerPoint

The Last Minute PowerPoint As anyone who works in marketing knows, you haven’t lived if you haven’t experienced the thrills and spills of a last-minute PowerPoint. Presenting is like any type of marketing – know your audience and think carefully what you want to say to them. Death by bullet (points) Generally we all tend…
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Downsizing, not down trading: Retirement housing

According to the think-tank Policy Exchange, 1 in 5 people over 55 want to downsize over the next 5 years. So persuading people to downsize from larger, partly empty homes to a purpose built, high quality retirement community should be a straight forward process, right? Making a life changing decision In the UK (unlike other…
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Why is everyone a marketing expert?

Maybe it’s just me, but when I worked in-house, it was amazing how many colleagues (often those near the top) were closet marketing experts. This can have an interesting effect on marketing people and their work. The Culprits Marketing experts come in all shapes and sizes: ‘My way or the highway’ – It doesn’t appeal…
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